Version 3.0.38

• 22/08/2024
• eCommerce Feeds
• Products

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Version 3.0.38 brings significant new features to enhance your e-commerce capabilities. The highlight of this release is the introduction of the Product Feed feature and collection of 'Feeds' plugins, designed to streamline the management of product data across various platforms.

What's new

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Introducing the new Product Feed feature to simplify and automate the way you manage and distribute your product information across multiple online platforms. Your e-commerce business can now efficiently update and synchronize product data, ensuring consistency and accuracy across all your marketing channels.

We also added several plugins aimed at automating the generation of feeds for various platforms, including Facebook and Google.

1) Product feeds

To enhance your e-commerce business, we have added the Product Feed option to the Edit Product section. This feature allows you to add detailed specifications to your products, which is crucial for running effective marketing campaigns and ensuring that your product data is fully optimized for various platforms.

This feature allows you to add specifications to your product, including essential attributes that are very important for marketing campaigns, such as product condition, size, color, and other detailed product information required by different platforms.

• General data fields
  This section includes general fields and specifications for a product catalog. The fields cover various product attributes, such as condition, color, gender, size, size system, product dimensions, age group, material, and pattern.

• Facebook
  This section includes specific fields required for Facebook Commerce Manager integration: quantity, country of origin, WhatsApp compliance, status, and Facebook product category.

• Google
  This section contains fields needed for Google Merchant Center integration: Google product category, product type, adult, multipack, bundle, certification, energy efficiency class, product details, and product highlight.

• AWS
  This section includes fields for integrating with AWS Marketplace data: Pricing Model, and AWS Service Category.

2) 'Feeds' plugins

Supercharge your marketing potential

We introduced a group of 'Feeds' plugins, a collection of marketing-focused tools designed to boost your e-commerce potential. These plugins simplify the process of connecting your product and business data with major advertising platforms like Google and Meta (Facebook and Instagram).

1. Google product feed integration

   • Seamlessly submit your product details to Google Shopping, boosting visibility and sales potential.

   • Provide structured data about your products, such as title, description, price, availability, and more.

2. Google page feed integration

   • Improve ad targeting with dynamic search ads by providing Google Ads with a comprehensive list of your web pages.

   • Improves the targeting and relevance of your dynamic search ads.

3. Google Ads remarketing feed

   • Enhance your digital marketing efforts by re-engaging users with tailored ads based on detailed product information.

   • Reach the most relevant audience segments - users who have previously interacted with your products.

4. Google Customer Match feed

   • Streamline ad relevance and campaign management with automated data exports for more personalized ads.

   • Improve the relevance of your ads by providing detailed business data to Google Ads.

5. Meta product feed integration

   • Expand your reach on Facebook and Instagram with dynamic ads and optimized product listings.

   • Export product details such as titles, descriptions, prices, and images in XML or CSV format, tailored for Meta's platforms, ensuring all necessary attributes for effective listings are included.

   Additionally, the Facebook Catalogue Feed in XML format is already available. (Check out our blog post about that subject for more information.)

If you want to read about these plugins in detail, check out our latest blog 'ReadyCMS introduces new marketing plugins: Enhance your e-commerce strategy with feeds'.

As always, we remain committed to developing new features and tools that empower our users and clients to reach their goals. Stay tuned for more updates as we continue to enhance ReadyCMS to support your business growth and success.

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Note: This changelog is for informational purposes only. For a comprehensive overview of all updates and features in ReadyCMS, please refer to the official documentation.