AlekPharm is a local retailer, present for over a decade on the raw materials market for the cosmetic, pharmaceutical, chemical and food industries. Their team is constantly growing, due to the increasing number of satisfied customers. For that reason, AlekPharm created a separate line of beauty products - AlekDerm, which is focused on skin care products, both for female and male population, regardless of their age.
After introducing the new line of beauty products, it was very important to stay on track and make the new website as popular and up and running as soon as possible. The challenge was to promote the new products quickly, while providing the same friendly, easy-checkout experience that already exists on the Alekpharm website.
With the help of ReadyCMS features, AlekDerm website now has a unified online shop where all products are located, but also separate landing pages for each of the products. This way a customer can have a detailed overview of one product he’s specifically interested in, and he can be able to make an order more quickly. It significantly saves customer’s time, and the hassle of going through all products in case he doesn’t want to at the moment.
This approach allows any retailer to create as many websites, landing pages, or even share their products on other websites. The beauty of it is, it’s all managed by one software - ReadyCMS.
Creating custom landing pages has beneficial results for sales.
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