Marketing & Conversions

Pinterest Catalog feed

Tap into TikTok's massive user base by automatically generating a product feed in XML or CSV format from ReadyCMS. Showcase your products on TikTok Shopping, boost brand awareness, and engage a younger, trend-driven audience.

Free v1.0.1 by ReadyCMS

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Pinterest Catalog feed (CSV, XML) integration for ReadyCMS

With Pinterest Catalog feed integration, merchants can quickly list products on Pinterest, one of the most influential social discovery platforms. Creating a product catalog feed (in CSV or XML) will make it easier for potential customers to browse and purchase your items directly from your pins.

Key features

Automated feed generation: Effortlessly produce a Pinterest-compliant feed in either CSV or XML directly from ReadyCMS.
Rich Pins support: Provide detailed product information (title, price, description) for more engaging, actionable pins.
Consistent updates: Keep your Pinterest catalog current with regular automated updates—no manual refreshing is required.
Flexible configuration: Filter which products to include, ensuring your Pinterest presence matches your marketing strategy.

Benefits

Enhanced discovery: Millions of Pinterest users search for ideas and products; featuring your catalog increases the likelihood of discovery.
Visual inspiration: Pinterest is a highly visual platform, making it ideal for lifestyle, fashion, home décor, and more.
Omnichannel consistency: Maintain accurate pricing, descriptions, and availability across Pinterest and your ReadyCMS store.
Seamless settings: Quickly generate feed URLs and sync them with Pinterest Business, saving time and effort.

How it works

The Pinterest Catalog Feed plugin creates a product feed containing essential attributes, such as title, price, image link, product link, and more, formatted according to Pinterest's catalog requirements. You can access these feeds at:

CSV Feed: https://feed.readycms.io/pinterest-catalogue-feed-csv
XML Feed: https://feed.readycms.io/pinterest-catalogue-feed-xml

Once you provide Pinterest with one of these feed URLs, Pinterest will pull your product data and publish it in your catalog.

Guide

Always active
- As with all other feed plugins, Pinterest Catalog Feed is already integrated and active.
Configure feed parameters
- You may add parameters like limit, status, category[], etc.
- Example: ?limit=50 or ?category[]=32&category[]=423.
Verify your feed
- Navigate to the CSV or XML feed URL and confirm your products appear with accurate titles, descriptions, and prices.
Add the feed URL to Pinterest
- Log in to your Pinterest Business account.
- Go to Catalogs and choose Data Source (or a similar option).
- Paste the feed URL and set your desired update schedule (daily, weekly, etc.).
Monitor and update
- Monitor any feed errors in Pinterest (e.g., missing attributes or policy compliance).
- Adjust your ReadyCMS product data or feed parameters as needed.

Customizable feed parameters

ReadyCMS provides a variety of customizable parameters to help you filter and organize product data for precise and effective feed management.

Below is a comprehensive list of the parameters you can use:

Parameter	Description	Usage example
`limit`	Limits the number of items in the feed. Defaults to a high number if `limit=0`.	&limit=10
`random`	Orders the items randomly.	&random=true
`featured`	Filters items to include only those marked as featured.	&featured=true
`manufacturer_id`	Filters items by a specific manufacturer ID.	&manufacturer_id=123
`status`	Filters items based on their status.	&status=active
`on_sale`	Includes only items that are on sale.	&on_sale=true
`availability`	Includes items in stock (stock > 0 ) or the Allow out-of-stock option is enabled.	&availability=true
`in_stock`	Includes only items that are in stock (stock > 0).	&in_stock=true
`tag`	Filters items by tags. Can accept multiple tags as an array.	&tag[]=15&tag[]=542
`category`	Filters items by category. Can accept multiple categories as an array.	&category[]=32&category[]=423
`manufacturer`	Filters items by manufacturer. Accepts multiple manufacturers as an array.	&manufacturer[]=12&manufacturer[]=323
`min_price`, `max_price`	Filters items by a price range.	&min_price=50&max_price=200
`min_wholesale_price`, `max_wholesale_price`	Filters items by wholesale price range.	&min_wholesale_price=30&max_wholesale_price=100
`min_weight`, `max_weight`	Filters items by weight range.	&min_weight=1&max_weight=10
`sku`	Filters items by SKU for an exact match.	&sku=12345
`sku_contains`	Filters items where the SKU contains a specific string.	&sku_contains=abc
`sku_starts_with`	Filters items where the SKU starts with a specific string.	&sku_starts_with=abc
`sku_ends_with`	Filters items where the SKU ends with a specific string.	&sku_ends_with=123
`barcode`	Filters items by barcode for an exact match.	&barcode=987654321
`barcode_contains`	Filters items where the barcode contains a specific string.	&barcode_contains=987
`barcode_starts_with`	Filters items where the barcode starts with a specific string.	&barcode_starts_with=987
`barcode_ends_with`	Filters items where the barcode ends with a specific string.	&barcode_ends_with=321
`title_contains`	Filters items where the title contains a specific string.	&title_contains=example
`title_starts_with`	Filters items where the title starts with a specific string.	&title_starts_with=example
`title_ends_with`	Filters items where the title ends with a specific string.	?title_ends_with=product
`slug`	Filters items by slug for an exact match.	&slug=example-slug
`slug_contains`	Filters items where the slug contains a specific string.	&slug_contains=example
`slug_starts_with`	Filters items where the slug starts with a specific string.	&slug_starts_with=example
`slug_ends_with`	Filters items where the slug ends with a specific string.	&slug_ends_with=slug
`permalink`	Filters items where the permalink contains a specific string.	&permalink=example-url
`custom_field`	Filters items where a custom field contains a specific string.	&custom_field=example-data
`product_feed`	Filters items where the product feed contains a specific string.	&product_feed=data
`created_after`, `created_before`	Filters items created within a specific date range.	&created_after=2024-01-01&created_before=2024-12-31
`updated_after`, `updated_before`	Filters items updated within a specific date range.	&updated_after=2024-01-01&updated_before=2024-12-31
`published_after`, `published_before`	Filters items published within a specific date range.	&published_after=2024-01-01&published_before=2024-12-31
`g_id`	Filters items by a specific global ID.	&g_id=123
`visibility`	Filters items by their visibility status.	&visibility=public
`lang`	Filters items by language.	&lang=en
`charge_vat`	Filters items by whether VAT is charged.	&charge_vat=1
`required_shipping`	Filters items based on whether shipping is required.	&required_shipping=1

Note: These parameters can be appended to your feed URLs to customize the data output according to your specific requirements.

Best practices for creating a Pinterest Catalog feed

Use high-quality images: Pinterest is a visual platform. Clear, appealing images help your pins stand out and increase click-through rates.
Engaging titles & descriptions: Craft enticing product titles and descriptions that include relevant keywords, making it easier for Pinterest users to discover your pins.
Stay consistent with branding: Keep your images, descriptions, and messaging consistent with your ReadyCMS store and other marketing channels.
Update regularly: Schedule frequent feed updates to reflect new products, price changes, or stock availability. This ensures a smooth user experience.
Comply with Pinterest's policies: Review Pinterest's advertising and catalog guidelines. Avoid disallowed content or formatting errors to maintain a healthy account.

FAQ

Q1: What is the Pinterest Catalog feed plugin for ReadyCMS?

A1: This integration automatically generates a Pinterest-friendly product feed (CSV or XML) from your ReadyCMS store. This feed can be used to create product-rich pins and shopping experiences on Pinterest.

Q2: Do I need a Pinterest Business account to use this feed?

A2: Yes. You need a Pinterest Business account (and access to the Catalogs feature) to upload product feeds. It's free to set up and provides analytics tools and promotional options.

Q3: Can I limit certain products in the feed?

A3: Absolutely. By using parameters like status=active, category[], or manufacturer[], you can control which products are included.

Q4: How often does the feed update?

A4: The feed can be updated as often as you'd like—schedule updates in Pinterest Catalogs (daily, weekly, or monthly) to re-fetch fresh data from the ReadyCMS feed URL.

Q5: What if a product doesn't meet Pinterest's guidelines?

A5: Products that violate Pinterest's rules (e.g., certain prohibited items or content) may be flagged or removed. Always check Pinterest's commerce and advertising policies to ensure compliance.

Q6: Does Pinterest allow product variations (e.g., size, color)?

A6: Yes. If your feed data includes variation-specific attributes (e.g., color, size), Pinterest can display them accordingly. Ensure these attributes are properly set up in your ReadyCMS product data.

Q7: Are there extra fees for this plugin?

A7: Check your ReadyCMS plan details. Generally, the plugin itself may be free or included in a package, but Pinterest might have fees for certain advertising features (like promoted pins).

Q8: Can I track the performance of my Pinterest catalog?

A8: Yes. Pinterest Business provides analytics for catalog performance, including impressions, clicks, and conversions. You can also use UTM parameters or third-party tools to gather additional insights.

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