Platform · Insights
Your store already knows the answers.
Insights asks the questions.
Where should the ad budget go? When do customers actually buy? Which products carry the month, and where do orders get stuck? Every ReadyCMS store includes Insights — live reports built from your real orders, customers and campaigns. No exports, no extra analytics tool.
InsightsYour shop · last 30 days
Live
QWhen do customers actually buy?
Thursday 6–9pm drives 38% of weekly orders - schedule sends and ads for it.
Also asked this week
Where's budget best spent?What's about to sell out?Where do orders stall?
Best ad channelGoogle Ads · 4.2× ROAS
Top product, 4 leftMonstera - restock now
01For marketing
Spend your ad budget where it converts
Every campaign click arrives tagged. The UTM dashboard follows it from landing page to purchase, so you can see which campaigns pay for themselves - and kill the ones that don't.
UTM campaign dashboard
Landing page views → add to cart → checkout → purchase, per source, medium and campaign.
Conversion events with value
Every action priced in revenue terms - see what a wishlist add or checkout start is actually worth.
Source & referral tracking
Know which channels, referrers and 20+ ad click IDs drive orders, not just visits.
UTM dashboard · Events (363,977)Events people took over UTM campaignsFilter
Landing page view123,616 events33.96%122,256 users
Add to cart5,413 events1.49%2,682 users
Initiate checkout3,504 events0.96%1,747 users
Purchase1,047 events0.29%991 users
02For campaigns & social
Post, send and promote when your buyers are awake
Insights maps your orders by hour and weekday - so paid ads, email sends and social posts land in the windows when your customers actually buy, not when the industry average says they should.
Overview of the time of dayMost active time according to ordersFilter
12:00 – 15:00
Most active time of the day with 353 orders.
Total orders: 1,468
Your peak: 12–3pm - schedule email and ad spend into the midday window.
Most active time of day
Order volume by hour band, with your peak window called out.
Weekday heatmap
Day-by-hour grid showing exactly when each day earns its keep.
Month vs month
Current and previous month side by side, so shifts in behavior show up early.
Beyond marketing
The same data sizes your staffing for peak hours - and tells you when a re-engagement push beats more ad spend.
03For sales & buying
Double down on what actually sells
Top products ranked by revenue and orders - with price and live stock right on the card, so the bestseller about to sell out is impossible to miss. Exportable to Excel, CSV or PDF when the meeting needs it.
Most popular products
Top performers for any date range, by sales and order count.
Top locations by orders
Countries and cities ranked - see where demand lives and where couriers should be strong.
Top products per location
What Belgrade buys isn’t what Novi Sad buys - stock and promote regionally.
Most popular productsTop performers · last 30 daysFilter
1.Cordless Drill Starter Kit247,425.00Sales59Orders
2.18V Battery Power Pack50,040.00Sales27Orders
3.Twin Battery Bundle 4.0Ah124,260.00Sales19Orders
Twin Battery Bundle: 5 left - your #3 seller is about to stock out.
04For operations
Catch bottlenecks before customers feel them
Average fulfillment and completion times over 30 days, 365 days and all time - with a full status breakdown. When this month's number drifts from your baseline, you know exactly where to look.
Order fulfillment
Fulfillment time3 daysLast 30 days
Fulfillment time1 weekLast 365 days
Fulfillment time4 daysAll time
Order completion
Completion time6 daysLast 30 days
Completion time2 weeksLast 365 days
Completion time4 daysAll time
Order fulfillment time
How fast orders move from placed to shipped - trending, not anecdotal.
Order completion time
The full placed-to-delivered journey, measured and comparable.
Status breakdown
Every order counted by status - pending, processing, shipped, returned - across three time horizons.
05 · Live
And when you just want to watch it work
Flip on the office-ready display mode and put it on the team screen during a launch. The live map shows orders arriving from every market you sell to in real time - status by status, city by city. Not strictly necessary. Extremely satisfying.
LiveTotal orders: 1,284
Order status
Pending
Processing
Shipped / Completed
Cancelled / Failed
Latest orders
Go deeper
When you want sharper answers, activate them
Some questions deserve dedicated machinery. These ship as ReadyCMS plugins - already integrated, activated when you need them. Browse all plugins →
Product Performance Score
Sales, margin, inventory, visibility, conversion and returns - collapsed into one score per product, so you instantly see what deserves promotion and what deserves a cut.
Customer tier badges
Gold, Silver and Bronze badges rank customers automatically by spend - your team spots VIPs right in the order list, no report-digging.
Product costing & margins
Enter unit cost once and see margin percent and absolute profit against retail, sale and wholesale price - live, in the product editor.
And more
Thirteen report tabs, zero extra tools
Live · Overall · Orders · Order history · Abandoned cart · Products · Timetable · Locations · Events · UTM · Source · Search · Users - every tab filterable by date range, built from your store's own data.
Abandoned carts
See what shoppers leave behind and what the recovery emails win back.
Search behavior
What customers search for - including the searches that return nothing. That list is a product roadmap.
Customers & users
Who buys, who returns, and which customer groups carry your revenue.
Decisions, not dashboards
See exactly where the money moves.
Revenue, orders, funnels and attribution in plain language - plus a weekly audit that turns what it finds into a prioritized to-do list your team will actually use.
Stop guessing. Start seeing.
See Insights running on your numbers
Bring a month of orders - we'll show you what your store has been trying to tell you.