Track Your Marketing Success with ReadyCMS' UTM Tracking and New Dashboard
ReadyCMS is excited to announce two new features that will help our users gain deeper insights into their marketing efforts. With UTM tracking and a new dashboard, users can easily track the success of their campaigns and make data-driven decisions to improve their marketing strategies.
UTM tracking allows users to add campaign parameters to the destination URLs used in their ad campaigns. By doing so, users can collect information about the overall effectiveness of their campaigns and understand where they are more effective. ReadyCMS' new dashboard makes it easy to track events such as landing page views, add to cart, initiate checkouts, and purchase, providing users with valuable insights into their customers' behavior and preferences.
The UTM Campaign Breakdown feature allows users to check how each parameter is performing, including utm content, referrer, and campaign, among others. This information is critical to understanding which campaigns are most effective and where to focus marketing efforts.
Finally, our Sales Funnel feature provides users with conversions for a sequence of actions driven by purchases. With this information, users can identify areas of the funnel that may need improvement and make informed decisions to optimize their website's performance and increase conversions.
You can find this dashboard under Shop > Insights > UTM